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Simone Edwards

Textile Designer. Product Developer. Printer

  • Work
  • Design Portfolio
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WWF x Underworks Collaboration

2023 WILDLIFE COLLECTION

Brief: Partnering with WWF Australia to design and develop a winter range of socks that bring awareness of endangered animals as part of their new initiative to regenerate nature by 2030.

Market: Men, Ladies, Kids

Key Requirements: Work with the WWF brand manager/licensee to research & design a cohesive targeting of crucial animal species that align with brand values & projects. Work with overseas suppliers to source recycled fibres & packaging solutions Create artwork & tech packs for suppliers to follow. Executing commercial products from initial concept to final production

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wwf adult flat lay.png
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wwf infants logo close up.png
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